Getting Your Donors to Say “I Do”

super

A few years ago, I presented at the Association for Healthcare Philanthropy’s international conference on the similarities between dating and online fundraising. The title of the talk was “Getting Your Donors to Say ‘I Do’: Using Online Tools to Build Lasting Relationships.” I think the metaphor holds up, especially because of the time and effort involved in cultivating relationships with donors and supporters. Here are the highlights of my presentation — and I’ve included the links below.

Playing the Field

• Cast a wide net – you never know where your donor/partner may be.
• Use all of your networks and connections – spread the word that you’re “available.”
• Go where your prospects are, and that may not be where you think.

Dating
• Make a good first impression.
• Remember it’s not all about you.
• Listen.
• Engage with them in new and different ways.
• Meet them in their own space – make it easy and convenient.

Taking the Plunge
• Getting engaged or married is just the beginning!
• Don’t take them for granted.
• Relationships evolve.  Adapt accordingly.

Read the full post on Katya’s Nonprofit Marketing Blog or view the presentation on slideshare.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s