Prospect research may be the key to leveraging social media to support not just online donations, but also major giving, according to the results of a recent study by Wealth Engine. Sally Boucher of Wealth Engine reported on the findings from 1,300 fundraisers and prospect researchers about how their nonprofits are using social media to profile, prospect, and engage with donors. Key takeaways:
1. Charitable organizations are using social media in creative and innovative ways.
2. Details from social media sites help flesh out prospect profiles and alert analysts to events that may warrant additional research.
3. Tapping into social networks helps nonprofits build prospect lists.
4. Social media provides organizations with new ways to engage followers and cultivate relationships.
Download the PDF from Advancing Philanthropy, the magazine of the Association of Fundraising Professionals here — “Is Social Media Transforming Philanthropy?”