More than a third of American adults own a tablet, and in households with an income of at least $75,000, it’s 56 percent, according to a recent report by the Pew Internet & American Life Project.
photo by Veronica Belmont
Just a year ago, only 18 percent of Americans age 18 or older owned a tablet computer like an iPad, Samsung Galaxy Tab, or Kindle Fire. The recent study, released in June, shows that number at 34 percent. Marketers must be interested to see that the figure is about 50 percent or higher among wealthier households, people age 35 to 44, and college graduates. Read the full report.