photo by brianjmatis
I’d like to thank Michael Rosen for his post,”6 Ways to Run Your Fundraising Efforts Like an Ice-Cream Parlor.” Not only is mid-July the best time to blog about ice cream, but he emphasizes a point that too many nonprofits ignore — giving should be fun. And it’s up to nonprofit communicators and fundraisers to make it fun. But how? Michael has six ideas:
1. Give people what they want.
2. Provide options.
3. Be friendly.
4. Be customer-focused.
5. Deliver a high-quality product/service.
6. Wow them.
Read his post to understand how well this analogy works. And follow his blog “Michael Rosen Says…” for more tips about fundraising, communications, and donor relations.