I Scream, You Scream…Will Your Donors Scream for Ice Cream?

Imagephoto by brianjmatis

I’d like to thank Michael Rosen for his post,”6 Ways to Run Your Fundraising Efforts Like an Ice-Cream Parlor.” Not only is mid-July the best time to blog about ice cream, but he emphasizes a point that too many nonprofits ignore — giving should be fun. And it’s up to nonprofit communicators and fundraisers to make it fun. But how? Michael has six ideas:

1. Give people what they want.

2. Provide options.

3. Be friendly.

4. Be customer-focused.

5. Deliver a high-quality product/service.

6. Wow them.

Read his post to understand how well this analogy works. And follow his blog “Michael Rosen Says…” for more tips about fundraising, communications, and donor relations.

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