How to be Authentic in Your Fundraising

Thanks to Guidestar for sharing the post “What Does It Mean to be Authentic in Your Fundraising?” from the Front Range Source blog. Leslie Allen writes that nonprofits can lose the ability or desire to have a genuine relationship when they focus solely on ROI, response rates, and costs to raise a dollar. I encourage you to read the whole post for the details, but some of Allen’s advice is:

  • Be upfront about your need and your vision.
  • Don’t be afraid to talk about the costs of your operation. Being transparent doesn’t have to mean being defensive.
  • Ask your donors how you’re doing, what information they want, and how they want to get it.
  • Report back — honestly. “Explain what worked, what didn’t, and what you learned.”

She also recommends communicating with your donors the way you talk to your friends. Treat them with respect and honesty, and you’ll stand out from many other nonprofits.

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