Using Social Media to Improve Service and Expand Reach in Health Care

It would be hard to make a case that hospitals are leading the way in innovative communications, but social media is becoming more important as 1) patients depend more on apps, websites, and review sites for health information and 2) the Affordable Care Act makes it more important than ever to add value and improve efficiency. Using social media is not just about having a Facebook page or a Twitter account — it’s about integrating online and offline strategies to improve health in real and measurable ways.

On Saturday I had the pleasure of leading a panel discussion on social media for the National Capital Health Executives at George Mason University. Other panelists were Ed Bennett of University of Maryland Medical Center, Shana Rieger of Inova Health System, and Joey Rahimi of Branding Brand. View slides from the presentation to see some of the latest uses of social media in the areas of health care marketing, reputation management, customer service, education, fundraising, and more. Ed has some great talking points for people who are trying to advocate for social media access in their organizations.

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