Tag Archives: aol

Make a Difference with Social Media: Start Here

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A professional colleague called me last week for advice about social media. Her nonprofit has decided they need to boost their digital presence, and her boss has asked her to lead that effort (in addition to her other responsibilities). She has a Facebook page and uses LinkedIn, but she hasn’t used social media channels professionally — and she didn’t know where to start.

My answer was easy. I told her to start with the Case Foundation’s Social Media 101.

I was fortunate to lead communications for the Case Foundation at a time when Jean and Steve Case were ramping up their efforts to leverage technology to make philanthropy and civic engagement more accessible and efficient for nonprofits and individuals. There was no better place and no better time to learn about the potential for technology to make a greater social impact — and keep up with trends that continue to shape social activism.

In my first week working there in 2005, I learned that my top priority would be to leading the development of the foundation’s first website. It was both exciting and intimidating to be asked to develop a plan and launch a site within a few months — for the founder of AOL, nonetheless. But what I learned over those months, and over the entire time I worked there, was that the Case Foundation was the ideal place to apply my experience while constantly learning new things and developing new skills.

The Case Foundation was (and is) a think-tank for changing the world in new and innovative ways. It’s a culture that expects, demands, and rewards big thinking and “swinging for the fences” (one of Steve’s favorite metaphors). As an employee, you’re surrounded by talented people who are passionate about making a difference, and all staff at all levels have a chance to contribute.

By the way, the website we launched nearly eight years ago — a robust journalistic site about philanthropy and civic engagement — looked nothing like the Case Foundation’s site today. Always looking to leverage new tools and capabilities, the foundation ‘s site is now a real-time hub for blogs, videos, and social media feeds.

Which brings me back to where I started this post. Whether you’re new to social media or are ready to take the next step, “Social Media 101” offers carefully selected articles and videos to help you “harness social media tools and platforms for good.” You’ll get helpful tips for Facebook, Twitter, Google+, Pinterest, Foursquare, mobile, blogging, video, photography, and more.

The Case Foundation’s website also has videos, publications, and other resources on philanthropy, social activism, and corporate responsibility. And if you’re trying to convince your boss, board members, or others about the value of social media for nonprofits, show them this video:

What resources would you recommend for someone getting started in nonprofit social media?