Tag Archives: apple

Google’s New Android App Encourages Social-Giving: A Solution to Apple’s Ban on Donation Applications

Apple’s got to catch up with what people are asking for. Just as consumers want to be able to shop through an app, they want easy and safe ways to support causes they care about. Good for Google for supporting socially minded businesses and nonprofits (and the people who support them) this way.

Socially Minded Marketing

Anna Seacat is a marketing consultant at SociallyMindedMarketing and a graduate student at Southern New Hampshire University.  Follow her at @AnnaSeacat

As most of my followers have figured out, I am passionate about socially-minded businesses.  One such business is a local favorite of mine, Indianapolis-based, Achieve.  Achieve helps non-profit groups create memorable fundraising campaigns.  As much as I admire Achieve’s utilization of fundamental marketing communication principles to help non-profits, I am equally as enthralled with the compelling research that the company shares with social enterprises.  For example, on July 18, 2013, Achieve released its annual Millennial Impact Research report that outlined new marketing strategies, which social enterprises can employ to “attract and engage” members of Generation Y.

Donors Prefer Giving to be Easy and Enjoyable Social Experiences

Within this informative report, insights about mobile social media applications were revealed; namely, almost half of Achieve’s respondents actively followed nonprofit organizations…

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How Can You Make a Difference Like Steve Jobs, Albert Einstein, and Ben Franklin?

If you want to hear great speeches, I recommend two sources — TED talks and commencement addresses. Walter Isaacson, who wrote Steve Jobs’ biography, recently gave the graduates of Pomona College some great advice: “You are officially credentialed as smart. That’s the good news. The bad news, as you’ll learn, is that smart people are a dime a dozen, and they usually don’t amount to much.”
In telling three stories — about Jobs, Albert Einstein, and Ben Franklin — Isaacson pulled no punches in telling the graduates that the real measure of their professional lives will not be how much money they make, or what titles they achieve, but by what they create to improve people’s lives. He advised the graduates: “At the end of your days when you look back…it’s not just about saying how successful you were, how many toys or trinkets or how much power you accumulated. It’s about what you created, about what you did to make the world a slightly better place because you were here.”
Read highlights of Isaacson’s address, “Three Stories About Steve Jobs, Einstein, And Ben Franklin Prove That Creative Beats Smart.” Or watch it below.