Apple’s got to catch up with what people are asking for. Just as consumers want to be able to shop through an app, they want easy and safe ways to support causes they care about. Good for Google for supporting socially minded businesses and nonprofits (and the people who support them) this way.
Anna Seacat is a marketing consultant at SociallyMindedMarketing and a graduate student at Southern New Hampshire University. Follow her at @AnnaSeacat
As most of my followers have figured out, I am passionate about socially-minded businesses. One such business is a local favorite of mine, Indianapolis-based, Achieve. Achieve helps non-profit groups create memorable fundraising campaigns. As much as I admire Achieve’s utilization of fundamental marketing communication principles to help non-profits, I am equally as enthralled with the compelling research that the company shares with social enterprises. For example, on July 18, 2013, Achieve released its annual Millennial Impact Research report that outlined new marketing strategies, which social enterprises can employ to “attract and engage” members of Generation Y.
Donors Prefer Giving to be Easy and Enjoyable Social Experiences
Within this informative report, insights about mobile social media applications were revealed; namely, almost half of Achieve’s respondents actively followed nonprofit organizations…
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